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Discover our history and team 

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Our Origins and Sustainable Commitment

The project was first envisioned in November 2021 by Víctor Coquinche, a young professional and Kichwa entrepreneur, and was officially established on March 22, 2022. The foundational idea was simple but powerful: to collaborate directly with local farmers to improve the production of fine aroma cocoa within the Unión Venecia community.

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Our operations are driven by strong socio-environmental convictions:

  • We ensure sustainable, deforestation-free management across every step of our process—from cultivation and harvesting to the post-harvest transformation of our fine aroma cacao products.

  • By focusing on direct marketing and fair pricing, we actively improve the living conditions of Kichwa farming families, valuing the strength of our joint community efforts.

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Wayta Chocolate - Tree to Bean To Bar

Mission, Vision and Values

Our mission

Offer artisanal organic agro products in the national and international markets, develop an alternative local economy with social and fair responsibility in the short, medium and long term through our sustainable projects, recognizing the input of our partners and implementing a socially responsible environmental permaculture concept, in addition to creating a culture of local consumption.

Our vision

To be an association that generates inspiration for society, considering contribution through projects, scientific and cultural knowledge, in addition to the harmony of indigenous people, their traditions, the environment and create the awareness of Ecuadorian heritage regarding to the environmental, cultural and social impact.

Our values

Humanization within all our projects taking into account each and every contribution, generated through knowledge and cultural input. 


Harmony of local cultures in their traditions as well as environmental awareness. 


Respect of the people with whom and for whom we work, including ancestral cultures of the Amazon as well as the environment.


Awareness of the current situation in Ecuador, as well as the World, in the face of current environmental and cultural problems. 

Our team

The organization is formed 18 partners, consisting of amazonian family members and external contributors. Victor, Marilú and Christian were collectively elected as general directors and are always happy to answer any of your questions and cooperate!

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Complete list of partners:

  1. ZUYU YUTZU CHONGO CALAPUCHA

  2. JASMIN LOIDA ANDY CHONGO

  3. ALENA BERDONOSOVA

  4. RONI DARWIN SHIGUANGO GREFA

  5. MARILU GERMANIA CALAPUCHA TANGUILA

  6. GERARDO ERNESTO COQUINCHE ANDI

  7. ELIECER GERARDO COQUINCHE CALAPUCHA

  8. VICTOR HUGO COQUINCHE CALAPUCHA

  9. MARIELISA DENISE COQUINCHE CALAPUCHA

  10. LEIDA KARINA COQUINCHE CALAPUCHA

  11. JAN NIKLAS MEINE

  12. RANDY JEFFERSON CHONGO CALAPUCHA

  13. DOMINIK PETER HERZOG

  14. CRISTHIAN MANUEL MESIAS MOSQUERA

  15. ARTURO JULIAN TAPUY CALAPUCHA

  16. ASENCIO GERMAN SHIGUANGO VARGAS

  17. MARGARITA SIMON GUERRERO

  18. CAROLINE MARIE GINETTE VILLOND

Victor Coquinche

Victor Coquinche

Association Administrator

+593-994-648-702

Marilu Calapucha

Marilu Calapucha

President of the association

+593-995-368-725

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Christian Mesias

Association Secretary

+593-989-963-460

ADDRESS

CONTACTS

Ecuador+593-994-648-702

               +593-988-006-039

               +593-995-368-725

France+33-634-843-977

Germany +49-160-744-6376

E-MAIL

CONNECT

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© 2026 Wayta Chocolate. Mishki Runa Association

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